After my experience in PR back in the Czech Republic I have got a position as a PR intern of talented fashion designer Kristina Stets. Working so closely with the designer gave me a chance to learn loads of new skills. Social media is a great way to promote anything and by collaborating with others you gain exposure across their social networks.With this in mind I came up with the idea of the collaboration between Kristina Stets and beautiful and talented artist Anja Predojevic. I organized a photoshoot where I acted as the photographer, stylist and set designer with Anja wearing the pieces from Kristina Stets debut collection White Instinct.Anja is a young Serbian artist who moved to London to study in 2008 and currently works from her studio in Chelsea. Her paintings were recently exhibited in the M.W. Jackson Gallery in Little Venice, and a selection of Anja’s work can be found on display in the renowned cocktail bar Eclipse on Walton Street.
My goal was to highlight the contrast of innocent beauty and rough architecture which compliments the clash between the clean lines of the White Instinct collection and the vibrant colours that Anja uses in her work.I love the whole collaboration as it is a perfect example of what modern women can achieve together in todays world.